The 2023 Wuling Cultural Tourism Conference, with the theme “With the World, Gather in Wuling,” was held in Qianjiang District, Chongqing, from July 5th to 7th. The event was organized by the Wuling Mountain Cultural Tourism Development Alliance and hosted by the Chongqing Municipal Commission of Culture and Tourism Development and the Qianjiang District People’s Government. Leaders from the Ministry of Culture and Tourism, the National Ethnic Affairs Commission, foreign consulates in Chongqing, as well as officials, experts, scholars, entrepreneurs, and international friends from five provinces of Chongqing, Hubei, Hunan, Guizhou, and Sichuan gathered together to discuss the integration of culture and tourism and collaborate for development.
To support the grand event and promote sustainable development, the “With the World, Gather in Wuling” event was jointly organized by the Chongqing Municipal Commission of Culture and Tourism Development, the Qianjiang District Commission of Culture and Tourism Development, and Chongqing Wuling Cultural Tourism Integration Development Co., Ltd. During the conference, the event invited popular travel influencers with millions of followers on Douyin (the Chinese version of TikTok) to explore and interact with international friends, visiting the national 4A-level scenic spots such as Shengui Gorge and Puhua Dark River, as well as the national 5A-level scenic spot, Zhuoshui Ancient Town. The goal was to showcase Wuling to the world and connect Wuling with the international community.
Throughout the 2023 Wuling Cultural Tourism Conference, a series of activities were launched, including the large-scale musical and dance performance “Canyon’s Tenderness,” the exhibition showcasing the integration of culture and tourism in the Wuling mountainous area and the display of intangible cultural heritage, and an immersive cultural carnival. These diverse activities allowed the guests and tourists to experience the magical charm of Wuling’s landscape and culture up close. The colorful series of events not only enhanced 2023 Wuling Cultural Tourism Conference but also increased the attractiveness of the cultural tourism industry in the Wuling mountainous area.
Intelligence empowered Wuling cultural tourism, bringing “poetry and distant lands” within reach. It was reported that the “With the World, Gather in Wuling” event had been ongoing for a month, with three batches of influencers exploring the Wuling region in Chongqing. Leveraging the advantages of social media platforms, the event utilized live streaming, short videos, beautiful images, text content, and live broadcasts for the benefit of the public, presenting a comprehensive and multi-dimensional promotion of Wuling’s cultural tourism resources. It aimed to showcase the magnificent landscape, ethnic customs, exquisite routes, and cultural landmarks of the Wuling mountainous area, igniting a new wave of cultural tourism in “Da Wuling” (the Greater Wuling) and connecting it with the world through the online platform.
The “With the World, Gather in Wuling” influencer promotion event aimed to boost the 2023 Wuling Cultural Tourism Conference through international and online means. At the same time, with the arrival of the summer vacation, the event aimed to attract more visitors to experience Wuling’s cultural tourism by leveraging the power of tourism enterprises. The goal was to collectively build and promote the cultural tourism market in the Wuling mountainous area. During the event, the influencers were all attracted by the profound cultural heritage and natural beauty of “Da Wuling” in Chongqing. They expressed their determination to become promoters of cultural tourism in “Da Wuling” through their participation in the exploration activities. In the next step, Wuling Cultural Tourism will continue to strengthen integrated marketing efforts for the Wuling mountainous area, showcasing the charm of “Wuling,” which combines intangible cultural heritage, leisure tourism, and cultural creativity, to audiences at home and abroad.
