The brand’s takeover of level 600 will feature dynamic displays emphasizing BMW’s storied legacy and the brand’s push towards electrification
Toronto, Ontario — BMW Group Canada will spotlight the all-new BMW iX3 at this year’s Canadian International AutoShow. Built on BMW’s revolutionary Neue Klasse platform, the new iX3 epitomizes the next generation of vehicles with enhanced efficiency, range, and intelligent connectivity. Featuring a highly efficient electric drivetrain, advanced battery technology, and a lightweight design, the iX3 offers an estimated range exceeding 650 kilometres, rapid charging capabilities, and BMW’s hallmark driving precision.
“The all-new iX3 embodies BMW’s bold vision for the future, combining cutting-edge technology, sustainable design, and exhilarating driving dynamics,” said Andrew Scott, President and CEO of BMW Group Canada. “Our display at the AutoShow is designed to engage and inspire everyone—from electric vehicle enthusiasts to performance purists—highlighting the seamless integration of BMW’s past, present, and future.”
BMW’s presence will be difficult to miss with the brand taking over much of the Level 600 space in the Metro Toronto Convention Centre’s South building. Alongside the iX3, attendees will experience BMW’s latest electrified and performance models, including the exhilarating M2 CS, the award-winning i4 M60, the powerful i5 M60, and the luxurious iX M70. Level ///M will feature dynamic displays emphasizing BMW’s storied legacy and the brand’s push towards electrification.
“Like their vehicles, the BMW display at the show is unique, impressive and worth a visit,” said Jason Campbell, General Manager, Canadian International AutoShow. “They have created an immersive experience that showcases the brand’s commitment to electrification and celebrates its legendary performance heritage.”
On Level 500, visitors can participate in exclusive test drives of BMW and MINI vehicles, including the ever-popular i4 and a selection of SUVs, giving guests a hands-on opportunity to experience BMW’s cutting-edge technology and driving excitement. Level 500 will once again feature a lounge where guests can wait for their drive experience in comfort. In addition to vehicle displays and test drives, BMW Canada will also present engaging, on-site activations, including a café, lifestyle store, immersive experiences, photo opportunities, and surprise weekend activations with a chance to win an exclusive travel experience or a secondary prize.
Images of the BMW iX3 can be found in the media repository of the AutoShow media website.
The 2026 Canadian International AutoShow returns to the Metro Toronto Convention Centre from February 13 to 22, 2026. Tickets are now available for purchase online through the AutoShow’s official website and for more show information visit www.autoshow.ca
